Cookie policy

This policy is an information notice given pursuant to Article 13 of Regulation (EU) No 2016/679 (general data protection regulation, hereinafter the “GDPR”) by Business Service Milano S.r.l. (“B.S.M.”), with sole shareholder, with registered office in Milan, via Donatello n. 38, VAT NUMBER 05818750969, data controller for the website “” (in the following the “Website”). The data controller can be contacted also via email at the address

This information notice is addressed to any subject who accesses the Website, both through PCs or mobile devices (the “Data Subjects”), for the sole purpose of informing them about the use of cookies on the Website. For the processing of personal data related to the navigation of this Website by the users and the personal data communicated trough the relevant functions on the Website, please see the Privacy policy available here.

A cookie is a small text file which is sent to the browser and stored on the user’s terminal equipment (computer, smartphone or any other device used) when such user visits a website. The browser used by the user saves the information received and stores it for a variable period of time (from a few hours to several months) according to the needs for which the cookies were created. During this period the information is retransmitted to the site/platform server when the user accesses the website or social network platform again from the same browser.

Through cookies it is therefore possible to record, for a certain period of time, information relating to the preferences of visitors to the site and other technical data that allow easier navigation and greater ease of use and effectiveness of the site itself. It is in fact thanks to cookies that a site registers the user’s actions and preferences (such as, for example, login data, the chosen language, font size, other display settings, etc.) so that they do not have to be indicated again when the user returns to visit the site or navigates from one page of it to another. In practice, cookies are used to perform computer authentication, monitor browsing sessions and store information regarding the activities of users accessing a site; they may also contain a unique identification code that allows the user’s navigation within the site to be tracked for statistical or advertising purposes.

Cookies can be classified as follows:
• session cookies, i.e. temporary cookies which remain in the cookie folder of the user’s browser until the navigation session ends;
• persistent cookies, i.e. cookies which remain in the cookie folder of the user’s browser for a longer period (depending on the lifetime of each cookie).

As far as the purposes of cookies are concerned, it is possible to distinguish between:
• technical cookies (used exclusively for the purpose of carrying out the transmission of a communication on an electronic communications network, or insofar as this is strictly necessary to the provider of an information society service that has been explicitly requested by the contracting party or user to provide the said service);
• profiling cookies (aimed at creating user profiles and used to send ads messages in line with the preferences shown by the user during navigation);
• analytics cookies (cookies used for statistical analysis relating to the use of website and to monitor the operation thereof).

Lastly, it is possible to distinguish between the so-called first party cookies (received from the website which the user is visiting) and the so-called third party cookies (i.e. cookies received from a website or web servicers other than the website that the user is visiting).

The installation of technical cookies and cookies assimilated to them does not require the user’s prior consent. Other cookies require the prior consent of the user.

The Italian Personal Data Protection Authority has also expressly stated (see measure “Identification of simplified methods for the information and acquisition of consent for the use of cookies” of 8 May 2014 and subsequent clarifications, hereinafter only “Measure”) that analytical cookies created and used directly by the website operator are assimilated to technical cookies, as well as third party cookies if measurers reducing the identifying power of cookies (e.g. by masking significant portions of the IP Address) are adopted and there is a contractual obligation for the third party to use such information only to provide the service to the website operator (for example with a prohibition to cross-reference the information collected with other information that it may already have).

The Website makes used of the following categories of cookies:
a) technical browsing or session cookies: are strictly necessary for the correct functioning of the Website or to allow the Data Subject to take advantage of the contents and functionalities requested; such are essential, for example, to temporary memorize filled in forms, as well as for security purposes to prevent computer attacks on the Website; session cookies last only for the current session, i.e. until the browser is closed; the use of these cookies does not require the user’s consent;
b) technical functionality cookies: are used to activate specific Website features and any preferences selected by the Data Subject, such as language, in order to improve the service requested by the user; the use of such cookies does not require the user’s consent;
c) third party analytic cookies: are used to allow the Data Controller to collect data relating to the use experience of the Website, in order to understand how and to what extent the pages of the Website are used; B.S.M. does not use these cookies to collect information on the identity of the user, and the information is processed in an aggregate and anonymous form; the use of these cookies does not require the user’s consent.
Some of the cookies used are from third parties (web analytics service providers, data hosting).
B.S.M.’s cookies are installed and read by its own web servers, while third-party cookies are installed and read by third-party web servers.
Pursuant to current Italian law, B.S.M., as a Data Controller, is responsible for information collected by cookies and for obtaining consent, where applicable, exclusively with respect to first-party cookies as defined above.
For third party cookies installed through the Website (both cookies sent directly by third parties, as well as any additional cookies that are sent through the Website by services used by third parties themselves), B.S.M. has no control and does not know either the characteristics or the purposes, nor the use that is made of the information collected with these cookies, even when combined with other information already in the possession of the third parties for purposes other than those provided for herein. The obligations of information and consent are therefore incumbent on third parties, who are typically autonomous data controllers with regard to data collected through the cookies used by them, and the Data Subject must refer to their policies for the processing of personal data, information notices and consent forms (selection and de-selection of the respective cookies), as specified in the aforementioned Measure.
B.S.M. as a technical intermediary between those third parties and the data subject shall only provide the Data Subject with the link to the information notices and consent forms (if available) of such third parties.
Information notices regarding third party cookies of third parties used on the Website are available at the following link:

These cookies allow B.S.M. to know how users use the Website, so that B.S.M. can evaluate and improve its operation and prioritise the production of content that best meets users’ information needs. For example, they make it possible to know which pages are the most and least read, taking into account the number of visitors, the time spent on the Website by the average user and how they arrive. In this way, B.S.M. can know whether the pages load quickly and are displayed correctly. All information collected by these cookies is anonymous and not linked to the personal data of the Data Subject.
Third party services installing cookies through the Website are used to provide these functions. In particular, the Website uses the web analysis service Google Analytics. Google Analytics is a web analysis service (web analytics) provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) which analyses your use of the website and compiles statistics.
Information on the use of the Website by the Data Subject collected through the cookies are transferred and processed by Google LLC on its servers located in the U.S.A. However, B.S.M. requested Google to activate the partial masking of the IP-addresses collected by the cookies while browsing the Website, so that Google LLC does not receive and process the full IP-address of the user, and therefore data permitting users’ identification.
Moreover, Google LLC has been authorized to process data collected solely for the porpoise of providing the service of analysis of the use of the Website by users and to elaborate statistical reports on users’ interactions with the Website.
Data Subjects can disable Google Analytics on their browser by installing the browser plug-in available at the following link:

To obtain more information on Google LLCs’ privacy policy see:

Pursuant to the Measure, analytics cookies installed on this Website are assimilated to technical cookies.

You can always decide whether or not to accept the use of cookies by setting your browser so that it warns you of the presence of a cookie and then decide whether or not to accept it. You can also set your browser to automatically reject all cookies, or only third party cookies.
Even after having given his or her consent to cookies, the Data Subject can always decide to no longer accept the use of cookies, and therefore revoke his or her consent if already expressed, by modifying the settings of his or her browser, so as to be warned of the presence of a cookie and therefore decide whether or not to accept it, following the instructions provided by his or her browser.
The Data Subject can also easily delete all cookies installed in the cookie file of his or her computer trough the procedure applicable to the used browser.
The cancellation instructions for the most common browser are available at the links listed here:
• Google Chrome

• Microsoft Edge

• Apple Safari

• Mozilla Firefox

Effect of the cookie refusal
If the Data Subject decides not to refuse all or some of the cookies present on the Website or to delete them, browsing the Website may be difficult and some of the Websites’ sections or functions may be unavailable.